In a recent blog we explored roles and facilitation contexts and often along with questions about this we also get asked about managing the dichotomy of having to deal with and manage both the workshop/meeting process versus content.

Let us quickly review what we mean by each?

Content – The ‘what’ being discussed.

  • Topics/themes etc. for discussion
  • The task at hand
  • The problems being solved
  • The opportunities being explored
  • The decisions to be made
  • Agenda items
  • Goals and objectives

A good content Facilitator can;

  • Be the acknowledged expert in the room and may input large pieces of relevant and applicable content, data, information and thinking
  • Lead the group in a specific direction and provide opinion etc. with the intent of influencing the outcome

Process – The ‘how’ things are being discussed and dealt with.

  • The methods and processes being used
  • The tools and techniques used
  • Workshop/meeting design
  • Group dynamics
  • Rules, norms and guidelines that are set
  • Managing and maintaining relationships
  • Managing the environment and ‘climate’

A good process Facilitator can;

  • Design and develop process(es) to use in a workshop/meeting environment
  • Support, guide and ‘orchestrate’ the group using structured tools, techniques, methods and appropriate interventions to enable the group to achieve the stated purpose and outcomes

People often ask “can I be both?” and how do I balance process versus content? The answer is of course yes you can. What we believe is that you can do both but always be explicit with the group, stating you will operate in both roles, and clearly outlining when you are moving between process and content and back again.  This could even be a ‘physical’ move, by sitting down with or amongst the group when sharing content.

This is all about managing the expectations of the group and it’s definitely about an appropriate balance of ‘process versus content’.

Private, public, third sector clients

  • St. Ethelburgas Centre for Reconciliation & Peace
  • University of Leicester
  • Participle
  • IMS
  • Greenwich Local Authority Childrens Services
  • Change First
  • Waste & Resources Action Programme (WRAP)
  • Sir Oswald Stoll Foundation
  • Diageo
  • UCAS
  • Severn Trent Services
  • Action For Children
  • MARS
  • Zero Waste Scotland
  • Novartis
  • Jobcentre Plus
  • BT
  • Maritime Cluster
  • Health & Safety Executive
  • Elavon
  • MBNA
  • Business, Innovation & Skills UK Government Department
  • European Bank for Reconstruction & Development
  • Scott Wilson
  • Brit Insurance
  • Shoreditch Trust
  • Office for Criminal Justice Reform (OCJR)
  • Centrica
  • KnowledgeBrief
  • The Royal British Legion
  • Learn Purple
  • NHS
  • Virgin Media
  • International Union for Conservation of Nature (IUCN)
  • Citi
  • Vodafone
  • Broadway Theatre
  • Training and Development Agency (TDA)
  • Natwest
  • Bruel & Kjaer
  • Pace
  • Johnson Service Group PLC
  • Turkcell
  • Spear
  • Ministry of Defence (M.o.D)
  • Allianz
  • Walt Disney
  • BP
  • Cross Roads Care
  • Training for Life
  • Eurojet
  • Independent Living Fund – Scotland
  • Clinical Research Network
  • Citizen’s Advice Bureau
  • West Kent Arts Patnership
  • Institute of Education (IoE)
  • Department for Environment, Food and Rural Affairs (DEFRA
  • WiPM (Women in Project Management)
  • McDonalds
  • Sareos
  • The Prince’s Trust
  • Triodis Bank
  • Cubic
  • RBS
  • Police Strategy Unit (PSU)
  • Allergan
  • Upstage
  • Barclay Card
  • BBC
  • Stakeholder Forum For a Sustainable Future
  • Diabetes UK
  • British Gas
  • Home Office
  • Government Office for London
  • QBE
  • Zurich
  • Hyde Plus
  • Criminal Injuries Compensation Authority (CICA
  • Catalyst
  • School-Home Support
  • RSA
  • United Nations Environment Programme (UNEP)
  • University of Westminster
  • ACAS
  • United Nations Development Programme (UNDP)
  • The Talent Foundation
  • English National Balle
  • Fifteen Foundation
  • Ident Trust
  • Hockerill College
  • Harris HospisCare
  • Mental Health Research Network (MHRN)
  • Barclays
  • jkr
  • London Borough of Barking and Dagenham

Our clients

We work with profit and non-profit organisations, cross-sector and cross-industry with executive and leadership teams, staff at all levels, customers, suppliers and prospective partners.

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